PENN 2, developed by Vornado, is a high-performance, mixed-use building located on one of New York City’s few double-wide blocks. Directly above the most connected transit hub in the Western Hemisphere, PENN 2 offers exceptional amenities, including outdoor green spaces, exciting retail and dining options, and unmatched accessibility. Despite its impressive physical presence, PENN 2 faced challenges in translating its prestige into a compelling online experience.
This is the story of how Trending Co Tech partnered with PENN 2 to elevate their digital presence, creating a website that reflects their brand’s essence and drives engagement.
The Challenge: An Outdated Digital Presence
PENN 2 approached us with the following challenges:
- Uninspiring website design: Their existing website didn’t capture the elegance and sophistication of the building.
- Limited user engagement: Visitors struggled to navigate the site, resulting in high bounce rates and minimal inquiries.
- Poor SEO performance: The site wasn’t ranking for critical keywords like “mixed-use building NYC,” “luxury office space,” or “green urban developments.”
- Inadequate mobile experience: With more users accessing sites via mobile, their website wasn’t optimized for responsiveness.
PENN 2 needed a solution that showcased their world-class amenities, attracted potential tenants and visitors, and enhanced their digital footprint.
The Solution: A Holistic Website Redesign
Our team took a comprehensive approach to revitalize PENN 2’s digital presence:
1. Modern Website Design
Goals:
- Capture the essence of PENN 2’s architectural and experiential brilliance.
- Create a user-friendly, visually appealing design.
Actions:
- Custom WordPress theme: We developed a sleek, responsive design tailored to PENN 2’s branding.
- Intuitive navigation: Simplified menus and clear calls-to-action (CTAs) guide users to explore amenities, contact the team, or schedule visits.
- Engaging visuals: Integrated high-quality images and virtual tours to immerse visitors in PENN 2’s environment.
2. SEO Optimization
Goals:
- Improve search engine rankings for target keywords.
- Increase organic traffic to the site.
Actions:
- Conducted comprehensive keyword research focusing on terms like “mixed-use building NYC,” “luxury office space near Penn Station,” and “green urban design.”
- Optimized meta titles, descriptions, and headers for SEO.
- Published a blog series covering relevant topics like “The Future of Mixed-Use Developments” and “Sustainable Urban Living.”
- Built high-quality backlinks from reputable industry sites to enhance domain authority.
3. Mobile Optimization
Goals:
- Ensure a seamless experience across all devices.
Actions:
- Developed a fully responsive design that adjusts to different screen sizes.
- Prioritized speed optimization to reduce load times on mobile.
4. Enhanced User Experience (UX)
Goals:
- Boost visitor engagement and conversions.
Actions:
- Integrated interactive elements like floor plan selectors and amenity filters.
- Added clear CTAs, such as “Schedule a Tour” and “Learn More About Leasing Opportunities.”
The Results: A Digital Transformation
Our collaboration with PENN 2 delivered impressive results:
- 300% increase in organic traffic: Thanks to strategic SEO efforts and keyword optimization.
- 50% higher engagement rate: Visitors spent more time exploring the site due to improved navigation and interactive features.
- Top rankings for key terms: Keywords like “mixed-use building NYC” and “luxury office space Penn Station” now rank on the first page of Google.
- Enhanced mobile usability: The responsive design ensured a flawless experience for users on any device.
Feedback from PENN 2
“Working with [Your Company Name] was a game-changer for PENN 2. Their expertise in website development, website design, and WordPress optimization transformed our online presence. The new website not only reflects the essence of our building but has also driven significant engagement and inquiries. We couldn’t be happier with the results!”
Conclusion: Stay Ahead. Stay Trending.
PENN 2’s success story underscores the power of a well-designed website combined with strategic SEO and UX optimization. Whether you’re a real estate developer or a business seeking to elevate your digital presence, we’re here to help you stay ahead and stay trending.
Ready to Transform Your Website?
Contact us today to learn how our website development, design, and SEO services can take your business to the next level.
