At Trending Co Tech, our mission is to help businesses stay ahead and stay trending. This case study showcases how we partnered with Hermosillo, a design and construction company, to transform their online presence and achieve a remarkable 50% increase in conversions.
The Challenge: Outdated Website and Limited Digital Presence
Hermosillo approached us with a common yet critical problem: their website wasn’t performing. Despite being a leader in design and construction, their online presence didn’t reflect their expertise. Key challenges included:
- An outdated website design: The site was cluttered, difficult to navigate, and not mobile-friendly.
- Low conversion rates: Visitors were leaving without taking action, impacting their lead generation efforts.
- Poor SEO performance: Their website wasn’t ranking for essential keywords related to their services.
- Minimal digital marketing: Hermosillo’s online marketing strategy lacked focus and consistency.
They needed a complete overhaul of their website and a robust digital marketing strategy to drive results.
The Solution: Comprehensive Website Redesign and Digital Marketing
We began with a deep dive into Hermosillo’s goals, target audience, and competitive landscape. Our approach included the following key elements:
1. Website Redesign for Enhanced User Experience
Goals:
- Create a modern, professional design that reflects Hermosillo’s brand.
- Improve navigation and usability to guide users towards conversion.
- Ensure the website is mobile-friendly and fast-loading.
Actions:
- New website design: We developed a clean, intuitive layout using WordPress, ensuring scalability and easy content management.
- Streamlined navigation: Simplified the menu structure to help users find information quickly.
- Responsive design: Optimized the website for seamless viewing across all devices.
- Fast website speed: Implemented best practices like image compression and caching to enhance loading times.
2. SEO Optimization for Higher Rankings
Goals:
- Increase organic traffic by improving search engine rankings.
- Target high-value keywords relevant to design and construction.
Actions:
- Conducted in-depth keyword research focusing on terms like “design and construction services,” “commercial construction,” and “Hermosillo projects.”
- Optimized on-page elements, including meta tags, headers, and alt text.
- Created a blog strategy featuring industry-related content to drive traffic and authority.
- Built high-quality backlinks from authoritative sites to boost domain authority.
3. Digital Marketing Campaigns to Drive Conversions
Goals:
- Attract and engage a broader audience.
- Increase conversions through targeted campaigns.
Actions:
- PPC Advertising: Launched Google Ads campaigns targeting local and industry-specific keywords.
- Social Media Marketing: Developed a consistent posting schedule, sharing updates on ongoing projects, industry news, and thought leadership pieces.
Click here to visit Hermosillo’s Website
The Results: A 50% Increase in Conversions
Our combined efforts led to transformative results for Hermosillo:
- 50% increase in conversions: The revamped website guided more visitors to contact forms and service inquiries.
- Improved website speed: Load times improved by 40%, reducing bounce rates.
- Higher SEO rankings: Hermosillo’s website now ranks on the first page for multiple high-value keywords.
- Increased organic traffic: Monthly visits rose by 60%, driven by SEO and content marketing.
- Enhanced brand image: The modern website design positioned Hermosillo as a leader in their industry.
Conclusion: Stay Ahead. Stay Trending.
Hermosillo’s success story highlights the power of a strategic website redesign and digital marketing. By focusing on user experience, SEO, and targeted campaigns, we helped them achieve their goals and thrive in a competitive market.
Ready to Transform Your Business?
Let us help you achieve similar results. Our team specializes in website development, website design, WordPress optimization, and digital marketing. Contact us today to ensure your business stays ahead and stays trending.
